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Islam Channel is a UK-based, free-to-air, English language, Islamic-focused satellite television channel funded by advertising and donations. UK government figures state that 59% of Muslims watch the channel regularly above any other Muslim Channel . It broadcasts across Europe, the Middle East and North Africa and is streamed live on the internet – it is soon to commence broadcasting in North America. Islam Channel began broadcasting on March 2004 on Sky Digital channel 836, but subsequently moved to channel 813. In April 2010, it launched on Freesat channel 693. The channel was the original effort of Mohammed Sajid, Shaheen Akhtar, Salauddin Ali, Ibrahim Rashid, Faisal Nazir and Asif Malik. Since its launch, the channel has expanded its range of programming, including programmes regarding current affairs, education, Islamic values, Islamic doctrine, as well as domestic, financial and community related topics. The channel is watched by 59 per cent of Britain’s 1.6 million Muslims and by other viewers abroad: its target audience is mainly English-speaking Muslims.