Power Radio 99 is one of the vision-driven commercial FM Radio channels in Islamabad, Abbottabad & Vehari licensed by Federal Government of Pakistan under Pakistan Electronic Media Authority (PEMRA). The channel has gained popularity in no time and now it is offering 24/7 infotainment and Strategic Communication contents! Power99 aired its transmission on 23rd March, 2003 within the span of three months of getting License from (PEMRA). It is covering an aerial distance of 70 Kilometers radius in Islamabad; Abbottabad & Vehari to cover important cities/town around these areas (see coverage areas for details). As an independent & civil society media outlet, Power99 is striving to carve out a just humanist and progressive society. Power99 being strategically well-located, is helping several civil society organization to gain visibility with potential donors, partners and clients. In addition, by working with Power99, peace and dialogue practitioners are improving the image of region globally by pointing out the constructive work and initiatives of civil society towards a peaceful and inclusive social fiber. While media today is often a forum for negative and extreme perspectives, which makes it difficult to navigate the media world with constructive messages. Power99 however follows the idea that to leverage the power of the media to change the way that people look at the problems in their own lives, away from adversarial approaches towards development & cooperation. Power99 from its very inception, as an independent studio, raised its voice against the suppression of media for freedom of thought and conscience. For that reason Power99 can safely claim to be the first media outlet in Pakistan that went beyond the traditional pro-establishment approach to pioneer pro-people stand point.