Television, from the outset, has held great appeal for everyone. In Pakistan, the advent of 21st century heralded enhanced dependence on television, not just for entertainment but also for news and information about global events and happening. To meet the augmented viewer demands, the number of private entertainment and news channels has been multiplying eversince. Although, the continuous addition of news channels cannot undermine the significance of print media, however efficiency of electronic media to promptly disseminate news and information has bade if a preferred option for many. Just like mechanization did not render manual labour redundant or for that matter computerization did not reduce need for manpower, news channels on the electronic media, contrary to general belief, have not made any adverse effect on the print media.