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Awaz’s primary goal is to create greater value  for our  viewers, employees and society.We strive to be a driving force  in creating different source of media entertainment and simplifying  information. At  Awaz, we  see  how  media benefits  people’s   lives  everyday and  realizes  the important role of media industry in socio economic development. Awaz will  allow people to  stay in touch  with day to day Regional, National  and  International  affairs  along  with  excellent family entertainment. We  will educate  related societies in the fields  of  Technical  Education, Law, Social Responsibilities, and Basic Health. We will be presenting true culture  of Sindh  around  the  globe and  Awaz will  be the real face of a common  Sindhi  man. The distribution of  our  programs (Information 60%  and Entertainment 40%) will allow us  to play major role  in the  development of related communities. We are committed to provide high quality information and entertainment programs keeping in view regional  culture and norms.  Therefore,  we  have  designed our programs both demographically and geographically to make it as easy to understand as possible.