A-Plus is a general entertainment based television channel, positioned as the channel telecasting versatile programming line –up which includes soaps, drama serials , game shows, comedy, music based shows, travel, educational shows. Our channel operates through a multiple segment strategy, as we are also indirectly targeting children and males belonging to middle and upper middle class Through multiple marketing strategies A Plus is fast achieving a market position as a channel which offers family entertainment fulfilling the needs of the viewer. We can today boast a list of channel driver dramas which were focused on the female Protagonist given that women are the core audience of A-Plus . Today, A Plus forms a major share of its viewer ship amongst the housewives who are attracted towards the channel which provides them with dramas, female oriented talk shows, style magazine shows … and all of this through a visually attractive and colorful screen Our mission is to change the viewership trend through unique ideas, taking social responsibility and win the hearts and minds of our viewers, while simultaneously educating them by entertaining social messages through our screen. In short we are here to set trends.